About Aveda

MISSION STATEMENT

“our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.”

AVEDA POINTS OF DIFFERENCE

90% of the tonnage of essential oils we purchase for use in manufacturing our products is certified organic or biodynamic. 89% of our raw herbal materials are also certified organic.

Complete traceability of certified organic ingredients, from the raw source to our finished products.

Shampoo bottles made with a minimum of 80% post-consumer recycled content, are made from recycled milk bottles, and can be recycled after use.

Over 2 million dollars raised by the Aveda network in 2007 for earth month, going clean water projects worldwide.

100% of the electrical usage at Aveda’s corporate office (distribution centre and primary manufacturing facility in Blaine, Minn) is now offset by its wind energy purchase.

No petrochemicals where possible.

No animal testing.